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Unlike the location-based dating apps, e Harmony’s matches are determined by a slimmed-down version of its original questionnaire—it now features 150 questions.
With a completion rate of 80%, the site charges members monthly subscriptions that cost up to .95.
“People do end up on those sites looking for relationships, and we see that as our challenge,” says e Harmony CEO Grant Langston.
Langston says users gravitate toward the “swipe friendly” dating apps because the services are “cheap and easy.” But Langston says there’s one thing Tinder and Bumble will never have on e Harmony: 16 years worth of rich data.
After three years of research in collaboration with Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company's matching system.